Week 11 - Web 2.0 Moving and expanding the Web

 

Hey Everyone yes this week we are talking about something that I'm sure most of you enjoy

from time to time, web 2.0 applications.

 

How many different applications can you spot in this photo.

 

First of all I should explain what Web 2.0 is to those who aren't sure what it is.

 

The term Web 2.0 was coined in 1999 to describe web sites that use technology beyond the static pages of earlier web sites.

Originally in the first years of the internet, websites acted like online brochures giving information on products/services that could be printed off.

This was quite common with car brand websites that promoted their  new cars. 

 Q1. Exercise - select five applications that you have not heard of before from Popular URL's, or the webware awards and describe how they could be useful to a business.

 

This list cover the difference between what was web 1.0 and what became its replacement as web 2.0.

 

Web 1.0		Web 2.0
DoubleClick	-->	Google AdSense
Ofoto	-->	Flickr
Akamai	-->	BitTorrent
mp3.com	-->	Napster
Britannica Online	-->	Wikipedia
personal websites	-->	blogging - e.g Blogger
evite	-->	upcoming.org and EVDB
domain name speculation	-->	search engine optimization
page views	-->	cost per click
screen scraping	-->	web services
publishing	-->	participation
content management systems	-->	wikis
directories (taxonomy)	-->	tagging ("folksonomy")
stickiness	-->	syndication

Like many important concepts, Web 2.0 doesn't have a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core.

 

 

Figure 1. shows a "meme map" of Web 2.0 that was developed at a brainstorming session during FOO Camp, a conference at O'Reilly Media.

It's very much a work in progress, but shows the many ideas that radiate out from the Web 2.0 core.

http://oreilly.com/web2/archive/what-is-web-20.html

 

Five applications useful for business

1. Google adsense - an application that makes advertising online simple, you upload your marketing content, and then pay a variable price, that depends on the quantity and quality of exposure that you are seeking for your business.

2. Napster - While websites like Napster, free convert and download websites or even torrent sites are seen as illegal, these websites get a lot of hits for their free service.

These high traffic websites are ideal for advertising on, but can however cause moral or ethical issues, depending on whether or not the site pays royalties.

3. Wikipedia - Many businesses have their name and bio listed in Wikipedia.

This especially useful for potential customers that are looking for information on a product patented by your company.

4. Blogger - Why not share with the world the story of your business, the more in depth information you can provide about your the business, the more interest your business will acquire.  This is also an interactive format where people can leave comments or ask question, creating another layer of connection with consumers, under relationship marketing.

5. LinkedIn - an important tool for any business to be listed on.

It gives you perspective on your competitors, possible business customers, possible suppliers and supporters.

Many users of LinkedIn create alliances through networking, where positive recommendations are a mutual two way practice.

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